Beeston is primarily an inner-city area. While located close to Leeds City Centre, Beeston is severed from the areas to the North by the motorway. Beeston Hill is comprised largely of areas of terraced housing and social housing. As a particularly deprived area, Beeston Hill along with Holbeck was the beneficiary of European funding. In April 2008, a £93m scheme to build 700 new private and housing association dwellings and regenerate some existing stock was announced. Beeston Hill has a significant Asian and ethnic minority population. Beeston also houses the White Rose Centre shopping centre. It takes its name from the White Rose of York, the traditional symbol of Yorkshire.